FarthinkerSkill-Digital Marketing Traning

Course Curriculum

Module:1 Digital Marketing Ecosystem

⇾The Current Opportunity
⇾Digital Marketing Channels
⇾Careers in Digital

Module:2 Google Workspace Mastery

⇾Gmail Customization.
⇾Google Docs.
⇾ Google Slides.
⇾Google Forms.
⇾Google Sites.

Module:3 SEO Core

⇾SEO Keyword Research.
⇾On-Page SEO.
⇾HTML for SEO.
⇾Off-Page & Local SEO.

Module:4 Digital Graphics Creation

⇾Basics of Banner Creation.
⇾Resume Creation in Canva.
⇾Social Media Post Creation in Canva.
⇾Youtube.

Module:5 Social Media Creation

⇾What is Social Media?.
⇾Facebook for Business Marketing.
⇾Instagram for Business Marketing.
⇾Linkedin Profile Setup.

Module:6 Online Advertising

⇾Introduction to Ad Types?.
⇾Types of Bidding.
⇾Ad Auction Process.
⇾Ad Targeting Methods.
⇾Ad Budgeting.